DAM Benefits

Having a functional DAM system means having a central, searchable file repository that is your brand’s single source of truth. When done right, it will protect your assets, reduce legal risk, increase productivity, and strengthen your brand. By making your company’s quality brand assets accessible, you’ll be able to find, share and capitalize on the multitude of visual assets you’ve invested in. Below I’ve addressed some of the typical challenges faced by brand teams, and illustrate how Violet DAM can help solve them.

  • Don’t let your top talent spend another minute of their valuable time searching for files, sharing documents or resizing photos. A DAM system empowers individuals to independently search for, download, and even resize photos and various assets, freeing up their time for more impactful and strategic work.

  • Outdated file storage systems create an environment where users can inadvertently move or delete files. Implementing a DAM system with customizable user permissions serves as a safeguard against such incidents.

  • Brand files scattered across various locations such as desktops, drives, and SharePoint can lead to ineffective version control, resulting in the accidental use of outdated assets. DAM systems make it easy to replace outdated brand assets with new versions, all while maintaining a singular file instance.

  • Managing model release forms and photographer contracts can be a daunting task. A high-quality DAM platform provides the convenience of storing these documents as attachments directly within the system, alongside the corresponding assets. Swift access to these crucial documents contributes to minimizing legal risks.

  • Without analytics, you have no way of knowing who is accessing your brand and marketing assets, how often, and for what use. DAM systems often integrate this valuable information, enabling you to discern the assets in higher demand and those requiring less emphasis.